PATIENT & PHYSICIAN EDUCATION

Customized, Local in-China Services designed specifically for the client, including:

Physician Education

Physician/Surgeon Professional Education Programming Coordinated and Executed by ZNB for Clinicians new or not new to a Product or Procedure includes, but is not limited to, the following:

Live Animal Labs with Expert (Local or ex-China) Group Leader

• 20-30 attendees in the lab with the potential for multi-day trainings

Live (and/or webcast later) Video Procedure with Expert

• 200-300 attendees with VIP panel
• Largest exposure for products with appropriate experts and attendees

Multi-Hospital Road Show at VIP Hospitals with Didactic and/or Live Training

• Potential for 5-6 city tour of 15-20 VIP hospitals with local or ex-China expert
• Personal, expert discussions with key opinion leaders
• Most impactful for one-on-one education and relationship-building with appropriate expert and hospitals

Cooperation with VIP Hospital for Regular (monthly or quarterly) Trainings

• Unusual but highly impactful option for training with top hospital
• Requires prior relationship but cooperation allows VIP hospital to share responsibility and image in training

Case Study Panel Discussions and Clinical Abstract Contests

• Unique, individualized programs that allow for specific products and clinicians to be highlighted
• Programs and be local, region or national depending on the goals of the program
• Allows the most creativity and product-specific impact

Patient Education

Patient Education Programming Coordinated and Executed by ZnB for Patients new or not new to a Product or Procedure includes, but is not limited to, the following:

Patient Outreach Day

• Patients with a prior product implant or procedure return to their hospital or a sponsor hospital for discussion regarding its success/failure
• Physician/surgeon participates and may lead the program; other clinicians present
• Q&A with clinicians as well as distributor-representative or manufacturer-representative is possible

Treatment Options Day

• Clinicians and distributor or manufacturer representatives offer product and procedure information to patients interested in specific treatment; requires cooperation with competitors for benefit of patients but has potential to assist hospital with massive education initiatives

Online Patient Education Websites via a VIP Hospital or Physician/Surgeon

All ZnB Patient & Physician Education offers: 

• Original Design and Programming
• Clinical Specialist (Physician/Surgeon) Collaboration
• Live and Remote Options (with feeds from the US and Europe)
• Patient and Physician Feedback and Follow-Up

Market Introduction

Sales Distribution

Patient & Physician Education